The experience behind Reciprocal

As people and businesses become more international, managing foreign currencies has become part of everyday life. Our mission is to make that experience simpler, more rewarding and more personal. Through our tree-planting initiative, we're also helping create a greener future along the way.

Samuel Rideout-Hunt

Samuel Rideout-Hunt

Founder

Sam started his career at Alpha before moving into foreign exchange at American Express, and went on to found Reciprocal in 2023 alongside former Amex colleagues who shared a simple belief: businesses deserve better than being treated as a transaction.

He has a keen eye for detail and is highly solution-focused, and enjoys working with clients across the full spectrum, from a simple rate improvement or a business loan quote, through to more complex, elegant solutions that combine currency risk management with ROI-focused lending to help businesses scale over the long term.

Outside of work, Sam is a devoted family man. He and his wife have two young children, with plans for four (gluttons for punishment, some might say). He's an avid foodie with a love of wine, whisky, and travelling the world.

John Blaney

John Blaney

John brings over 17 years of experience at American Express, supporting thousands of businesses and managing foreign exchange volumes exceeding £2 billion. As a Senior Sales Manager, he achieved the highest total revenue across American Express International Payments in 2021.

At Reciprocal, John combines his expertise with a personal, responsive approach, building lasting client relationships. He helps businesses manage currency fluctuations, reduce FX risk and protect profit margins through tailored solutions, including forward contracts and market orders, providing greater cost and profit certainty.

Outside of work, John is a proud Nottingham Forest fan, so he is no stranger to stress and emotional turbulence. He is also a big lover of his German Shepherd, Kenzo, who becomes “Kenneth” whenever he is being particularly cheeky and decides chasing the local wildlife is his full-time job.

John has two daughters, who are his world, and he also enjoys playing snooker. He is still awaiting that elusive 147, although at this rate, he may need to live to 147 to actually hit one.

Tom Fereday

Tom Fereday

Tom brings over a decade of corporate sales experience, specialising in foreign exchange and international payments since joining American Express in 2017. His career includes roles at American Express and Western Union, progressing to Senior Business Development Manager at American Express in 2022. He has supported businesses with combined annual foreign exchange payment volumes exceeding £100 million, giving him a strong understanding of what clients need from their payments partner: reliable execution, responsive service and clear communication.

Tom's family ties to Poland and Spain have given him an understanding of both languages, though neither side is likely to appoint him as an interpreter. He enjoys football, proudly supports the current Premier League champions and follows Formula 1.

Who we are

A better way to move money

Established in 2023, Reciprocal Payments brings together foreign exchange professionals with over 30 years of combined experience at American Express. Having supported businesses of all sizes with their international payments, we understand what matters to clients: knowledgeable people, responsive service and confidence in how their payments are handled.

Following the closure of American Express's FX division in 2023, we saw an opportunity to continue an approach clients valued, combining personal service with rewards on international payments.

Today, Reciprocal connects businesses with specialist foreign exchange and payment solutions, alongside a dedicated rewards programme. Clients earn value back on eligible international payments, redeemable across more than 150 leading UK brands.

Our approach is built on lasting relationships. We take the time to understand your business, explain your options clearly and provide a consistent point of contact as your requirements evolve.

Glass globe with currency symbols showing global payments

We do more than just international payments

Reforestation worker planting saplings on a scorched hillside

Built-in sustainability

A tree planted with every conversion

Where other providers treat sustainability as an afterthought, we treat it as core: for every conversion we facilitate, we plant a tree, turning routine business activity into measurable environmental impact.

Stocked warehouse

Comprehensive lending

Solving both sides of the equation

Many of our most successful clients weren't struggling with profitability. They were struggling with cash flow. So we built Reciprocal with a comprehensive panel of over 150 commercial lenders alongside the FX offer, so clients can solve both sides of the equation in one place.

Modern financial infrastructure

How we do it

Institutional protection. Personal service.

We help businesses and individuals access foreign exchange, international payments and commercial finance. Client funds are held in segregated safeguarding accounts, separate from the payment provider's own funds, in accordance with applicable UK safeguarding requirements. Through our provider relationships, you benefit from competitive exchange rates and access commercial lenders, with experienced support to help you find solutions suited to your business.

Reciprocal

We're a multi-award-winning financial services brokerage providing FX international payment solutions for businesses, charities, and individuals. Our clients earn cashback on every currency exchange through our unique reward scheme. We also offer a range of working capital solutions to help businesses access the funding they need to grow.

info@reciprocalpayments.com

+44 (0) 20 3026 2414

Solutions

Company

Resources

Reciprocal Payments Limited. Company registered in England and Wales No. 15217588. 124 City Road, London, EC1V 2NX

Payment services are FCA-Regulated and provided by Equals Money PLC, registered in England and Wales (no. 05539698). Registered Office: Vintners' Place, 68 Upper Thames St, London, EC4V 3BJ. Equals Money PLC is authorised by the Financial Conduct Authority to provide payment services (FRN: 488396).

Foreign Exchange and Payment Services for customers introduced by Reciprocal to Sciopay Ltd are provided solely by Sciopay Ltd. Sciopay Ltd is a company incorporated in England & Wales with Registration No: 12352935. Sciopay Ltd is licensed and regulated by HMRC as a Money Service Business (MSB) with Licence No: XCML00000151326. Sciopay Ltd is authorised by the Financial Conduct Authority as an Authorised Payment Institution with Firm Reference Number: 927951

Reciprocal is registered with the Information Commissioner's Office (ICO) for data protection purposes. Registration No. ZB693633

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